Definitions
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Lead Generation
What is Cost Per Lead (CPL)?
In the world of digital marketing, Cost Per Lead (CPL) is a term that comes up frequently. But what exactly…
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Sales Tools
What is a Customer Relationship Management (CRM) system?
You may have heard the term “CRM” being bounced around by business owners or sales managers. The CRM is an…
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Website Development
What is a Landing Page?
Landing pages are simply a specific website page that is used for a specific campaign or conversion objective. For example,…
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