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What is a Customer Relationship Management (CRM) system?

You may have heard the term “CRM” being bounced around by business owners or sales managers. The CRM is an acronym for “Customer Relationship Management,” and it is a management system for the interactions between a company and its customers. Think of the CRM as a vital nerve center which manages and controls all of the connections that are happening in a growing business.

The technology behind the CRM allows it to organize, automate and synchronize technical support, marketing, sales and customer service. In other words, a CRM allows you to store current and future customers contact information, and other information about accounts, sales and leads in one location (usually cloud based). This means that this information can be accessible to multiple employees in real time.

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