Social media sites, such as Facebook, Instagram, and Twitter, have become extremely popular throughout the world. Facebook has more than one billion active users, with 23 percent of these users checking their account at least five times throughout the day. Instagram reports that every eight seconds an average of 8,000 images are liked on their website, and Twitter sees more than 500 million tweets per day.
While these numbers are staggering, one of the most surprising features for all of these sites is the ability for businesses to successfully market their goods and products. Companies that have a clear and concise social media marketing plan can target a vast number of potential customers in a short period of time. In fact, this SMM marketing is so effective that businesses must have a comprehensive social media marketing plan with analytics if they hope to stay competitive in today’s market.
Visibility
Social media networks can give your business the exposure it needs to draw in more customers and boost sales. However, your social media marketing plan must include several viable ways to increase your company’s visibility other than just setting up your social media pages. Look for ways that your followers can share about your business by providing ways for them to like, share and comment on the various things your business posts online. Once your page is shared by one of your followers, then everyone on their friend page will be able to see the page too.
Fresh Content
One of the biggest mistakes that business owners do when it comes to social media marketing is to set up their social media pages and stop there. This is not enough to attract the customers to your business. Your social media marketing plan must include regular posting to all of these different social media sites. You can post information about an upcoming sale, post pictures to highlight a new product, or regularly post comments to engage with your followers. This will help to keep your business name and product fresh in the customers’ mind and increase the likelihood of making a sale.
Feedback
If you are going to set up a social media page, it is vital that you check it on a regular basis. You must respond to customers’ comments, questions and any complaints. Most customers expect a business to respond to any post within 24 hours. Anything longer than this may make the customers feel like you do not care. You especially want to make sure you respond to negative comments on your page. Just one negative comment left on your social media page for several days could damage your company’s reputation.
Branding
Above everything else, you want to make sure that your company branding is properly displayed across the social media networks. Your social media marketing plan should be consistent with your company-wide marketing plan. Your customers and potential customer should see consistency whether on your company website or any of your social media sites.
These features should all be included in your comprehensive social media networking plan if you hope to stay competitive in your perspective industry. Combined the features will help you create a social media following that will display your company brand and attract more customers to your website. This, in turn, will help you grow your business and boost your overall sales.