The final and arguably the most critical stage of the digital buyer’s journey is known as the Decision Stage. Determining the timing of when the lead enters the Decision Stage requires that you, as a digital marketer, are very familiar with the buyer’s timeline when considering your type product or service. This can be relatively short, such as a couple weeks or as long as eighteen (18) months for enterprise software solutions, for example.
When a digital marketer (there you are again!) determines that a lead has been nurtured to the point at which they should be contacted by a salesperson, your lead has entered the Decision phase of the digital buyer’s journey.