Digital Marketing
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Content & Creative Apps
Pastel Information & Reviews
Reviewing and approving marketing collateral can be a time-consuming and tedious process. From live websites to PDFs and image files,…
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Sales Tools
Decision Stage of the Digital Buyer’s Journey
The final and arguably the most critical stage of the digital buyer’s journey is known as the Decision Stage. Determining…
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Sales Tools
What is Day Parting?
One of the greatest benefits of choosing digital advertising as an option in your campaigns is the ability to split…
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Lead Generation
Lifecycle Stages Definition
Get Organized Lifecycle stages help give you an understanding of where your contacts stand in your marketing and sales process.…
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Website Development
What is Single Sign-On (SSO)?
Single sign-on or SSO allows users to access various websites and applications with a single authentication. With this technology users…
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Website Development
What is a Webhook?
A webhook, also referred to as a user-defined HTTP callback, is a common term in web development. A webhook is a process…
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Search Engine Optimization
What is Schema Markup?
Schema markup also known as structured data markup, is a set of tags that communicates with search engines. Schema tells…
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Search Engine Optimization
Some SEO Facts You May Not Have Discovered
Search engine optimization (SEO) is not an exact science and any expert who tells you differently is either inexperienced or…
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