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Social Media Analytics for Software Companies

If your company sells B2B or B2C software, there is perhaps no better place to market your product than on social media. Besides being a part of the neighboring industry, having an engaged social media presence reaffirms your company’s legitimacy and authority within the community. But in order to get ahead of the competition, understanding how your social media marketing efforts are performing could pave the groundwork to an effective, and efficient, social media strategy. The way to do this is with social media analytics, which translates data into meaningful insights. 

For some time now social media has been used as an excellent conversational tool by various businesses. Consumer and brand are able to engage and interact with one another. Marketers are constantly searching for more ways to impact the all-important bottom line, to be an essential part of overall company goal achievement, and be increasingly successful. Fortunately, today’s marketers have learned to extract highly valuable data through social media, which could inform the inbound marketing strategy.

It is critical to recognize the science behind social media usage and what type of data is available, and thereafter to utilize it in a significant manner. Digital marketing is all about the data that informs the strategy and not needing wild guessing work anymore. Data collected via social media takes inbound marketing to a whole new level. Use your acquired social media data in the following efficient ways:

Segmenting According to Sales Cycle Stage

Much conversation is taking place online today and it is getting exceedingly difficult to know what exactly you should pay attention to and what is truly significant. Do you know that you can segment all your social contacts according to where they find themselves in the sales cycle? You have the data available; all that is required is a proper system to filter it.

Certain effective tools can help with sorting all the clutter and producing vital data to you. This will help to highlight the most important social interactions from your customers, leads, and prospects, and then utilize the data to inform your inbound marketing strategy.

Competitor Research

Social platforms where your competitors are sharing their content the most will be one of you best tools. Sorting the collected information according to different social networks is essential and you can use it to:

  1. Identify the most successful content of your competitors
  2. Identify what influences amplified and promoted their content
  3. Identify the most successful authors behind their content

If the content strategy worked for them, it would probably work for you as well. Keep in mind though, you don’t want to copy you want to adapt for what work for your business.

Track Down High-Performing Content and Influencers

Through the free BuzzSumo tool, you are able to track down content that performs extremely well under specific phrases and keywords and various influencers. Finding top brands, people, and companies to launch co-marketing campaigns with is also possible.

Identifying Current Trends

Identifying Current Trends allows you to track how long these trends will last, what is driving them, and what initiated each trend and or threat. Through such online tools, it is possible to generate real time marketing that is highly relevant to what your customers might be looking to consume at any time, for example.

Identify Your Top Listeners

Close monitoring of social media helps you to record who is interacting with your content and how. Furthermore, it tells you where to focus future efforts, what to write about, where to promote your content, and what format to deliver them in. Your page analytics will reveal where all your company’s social traffic is originating from.

Combine Your Contacts Database or CRM with Social Data

With all this social data at your disposal, it becomes easier to combine it with your contacts database or CRM. This adds more overall meaning to your marketing strategy. You can now stop wasting time on marketing approaches that do not work and equip your sales people with the perfect information that will help them close many more deals.

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